A set of measured data were evaluated to establish some design targets for a USB3 front end circuit. This type of cable data is difficult to come by on the web so a TDR was used to measure two different length USB3 cables for only the loss characteristics. The measured data was bolstered by measured data from a USB3 cable manufacturer. The results are: 1 Meter long USB3 cable has a -3dB point at 5 Ghz. A 3 meter cable has its -3 dB point at 2.0 Ghz. A 2 meter USb3 cable has its -3 dB point at 1.6 Ghz.